We use Google Analytics on this website (www.theunicornrebellion.com). Here’s some more information.

GOOGLE ANALYTICS

We use Google Analytics. Some information, such as the pages you visit, your IP address (which implies location), and other browsing-related data, is sent to Google. Google may set and read cookies in your browser.

Examples of Information Collected: When you visit our website, Google Analytics automatically collects certain information about your device, browsing actions, and patterns, including (but not limited to):

  • IP address

  • Geographic location

  • Device type

  • Operating system

  • Browser type

  • Referring website

  • Pages visited

  • Duration of visit

  • Interaction with website features

Learn more: How Google uses information from sites or apps that use [Google] services

Use of Information: We use the collected analytics data for the following purposes, including (but not limited to):

  • To analyze and understand how visitors interact with our website

  • To improve our website’s performance, features, and content

  • To personalize and enhance the user experience

  • To track the effectiveness of marketing campaigns and initiatives

  • To generate reports on website activity and usage trends

  • To comply with legal obligations and enforce our policies

The analytics data collected by Google Analytics is shared with Google in accordance with their Privacy Policy. Google may also share this data with third parties if required by law or to assist in data processing. Google provides a tool for opting out of Google Analytics in case you don’t want to participate.